Franchise Development

HAVE YOU GOT WHAT IT TAKES?
To illustrate the necessary depth of franchising, Franchise Concepts have identified the 10 most important elements to be confined in any franchise analysis. Implementation of these is essential to the creation of a franchise network.

Make your own analysis from your present status in business, and compare these franchise requirements with your own existing management criteria.

Studies on the value of the project
Registration of trademarks and patents
The setting up of a Franchise Package
The setting up of a Pilot Operation
Organisation of human resources
Corporate identity, Branding and Marketing
Contracts and documents
Recruitment of franchisees
The launching steps
The control

In addition during the development of the franchise a positive result must be obtained to each of the following questions:
Are you successfully trading the concept now?
If not, do you have full in-depth knowledge of the project area?
Are you sure expansion is the best route forward?

Do you have adequate capital to fund:
a. communication with remote branches or depots?
b. sufficient back-up stock of goods?
c. marketing / training?
Can you readily define a profit centre within the company that could survive at arms length from HQ?
Can you be successful in any locality with competitive pressures?
Do you have a refined and strong corporate image?
Do you have a strong existing management team?
Do you have a satisfactory accounting procedure?
Is yours a progressive marketing policy?
Have you got a corporate operations manual?
Do you have internal training capacity?

It is possible that you have made this type of total analysis of your business process. If not Franchise Concepts are well able to guide you in making this analysis and at our first meeting will explain the relevance of this analysis.

To find out more about our invaluable service for franchisors, call us on and ask to speak to one of our Experts. Alternatively, please use our contact form and we'll get back to you.